Professional hydration that preserves the vibrancy of your color. Pureology Hydrate Shampoo is specially formulated for color-treated and dry hair. Its ZeroSulfate® formula gently cleanses without stripping color, while providing intense hydration thanks to a complex of botanical ingredients that nourish the hair fiber and protect color.

Why you'll love it

• Intense hydration for dry, dull color-treated hair
• Sulfate-free formula that preserves color vibrancy and longevity
• Gently cleanses while nourishing the hair fiber
• Soft, shiny, and easy-to-detangle hair after each wash
• 100% vegan formula with no animal-derived ingredients

Features

• Brand: Pureology
• Type: Hydrating color-protecting shampoo
• Size: 266 ml
• Hair type: Color-treated, dry, or dehydrated hair
• ZeroSulfate®, vegan, paraben-free formula

How to use

Apply to wet hair and massage into a lather. Rinse thoroughly. Follow with Hydrate conditioner for optimal hydration and maximum color protection.