Amika's Normcore shampoo is the ultimate gentle cleanser for hair that craves daily hydration and balance. Its sulfate-free formula deeply cleanses while preserving the hair fiber's natural moisture, leaving hair soft, shiny, and incredibly healthy. Available in a 60ml travel size so you never have to compromise on your hair.

Why you'll love it

• Clean, light, and shiny hair from the very first wash

• Suitable for all hair types, even color-treated and with extensions

• Gentle formula ideal for daily use without weakening the hair fiber

• Captivating Amika signature scent that lingers after rinsing

Features

• Sulfate-free, paraben-free, cruelty-free

• Extension-friendly

• Enriched with sea buckthorn oil, rich in antioxidants and nutrients

• Suitable for all hair types, including color-treated hair

How to use

1. Apply to wet hair, gently massaging the scalp, then work the lather down.
2. Rinse thoroughly.
3. Repeat the process.